Top 11 Applications of Natural Language Processing
Natural Language Processing is a fusion of several distinct disciplines, including computational linguistics, artificial intelligence, and human-computer interaction. A component of artificial intelligence called natural language processing tries to educate computers on how to understand human language in all of its complexity.
There are numerous approaches to comprehending human language in NLP, including statistical and machine-learning techniques. These entail breaking a human language down into its most fundamental components and then comprehending how these components relate to one another and cooperate to produce meaning in sentences. This is done for computers to understand and interpret human language, eventually leading to a better understanding of human communication.
You might be wondering why NLP is crucial. In any case, it enables computers to comprehend human language and objectively analyze vast amounts of language-based data. For humans, this is incredibly challenging to complete. In addition, thousands of human languages are spoken in hundreds of dialects and used in various contexts. NLP provides structured data from a very complicated, jumbled, and unstructured source and assists in resolving linguistic difficulties.
Natural Language Processing is used in various industries, including IT, telecommunications, and academia. Now let’s look at these applications.
Top NLP Applications
Market Intelligence: By using natural language processing, marketers can better understand their target audiences and use that knowledge to develop winning strategies. They are well-equipped to analyze subjects and keywords and effectively use unstructured data, thanks to the power of NLP. Additionally, it can be utilized to determine the problems that customers have and keep a watch on your rivals.
Sentiment Analysis: People can use irony and sarcasm in communication. You can keep an eye on social media mentions and address them before they get out of hand with real-time sentiment analysis. Your business can use this NLP application to feel the customer’s pulse. It also lets you determine how well your most recent digital marketing campaign is working with customers. Companies can do sentiment analysis regularly to gain insight into the most intricate facets of their operations.
Recruitment & Hiring: We can all agree that choosing the right workers is one of the HR department’s most important duties for the business. However, the amount of data available to HR in the current situation makes it difficult to sift resumes and narrow down the pool of prospects.
This task can be completed more quickly and easily with natural language processing. The names, talents, locations, and educational histories of candidates can be extracted by HR professionals using information extraction and named entity recognition. This also enables objective resume screening and the selection of the best candidate for the desired position.
Text Summarization: This NLP tool condenses text by highlighting its key points. The major objective here is to reduce the time spent sifting through copious volumes of news information, legal documents, and scientific publications. Natural language processing can be used for text summarization in 2 different ways: abstraction-based summarization, which paraphrases the original text to produce new phrases, and extraction-based summarization, which extracts keyphrases and creates a summary without adding any additional information.
Survey Analysis: Surveys are a crucial tool that businesses use to assess their performance. Survey analysis is extremely important for identifying the gaps and assisting businesses in improving their goods, regardless of whether the goal is to get feedback on the most recent product launch or learn more about the effectiveness of their customer service.
The human brain is unable to process it all in its entirety. The issue comes when many survey respondents result in substantial data sizes. Natural language processing comes into play at that point. These techniques assist businesses in gathering precise data about consumer sentiment and enhancing performance.
Targeted Advertising: Lead generation continues to be the foundation of businesses. This is why they want to engage with as many audiences as possible. Natural language processing is an incredible tool for putting the right advertisement in the right spot at the right time. This is accomplished through keyword research, user web surfing habits, emails, or social media platforms. These tasks are carried out using text-mining technologies.
Neural Machine Translation: One of the earliest NLP applications, neural machine translation, is still helpful in 2021. This machine translation facilitates communication with partners by translating low-impact text using a neural network. A source sentence is converted into vectors using a recurrent bidirectional network termed an encoder for a decoding network. As we can see in Google Translate, this aids with word prediction in the target language.
Copywriting: With the aid of NLP, it is now possible to complete this creative activity while keeping the brand’s mission in mind. Natural language processing is used in the business world to generate marketing content consistent with the brand voice and offers insights into specific messages that resonate with the target demographic. Strengthening their content marketing approach is assisting firms in expanding.
Email Filters: NLP uses text classification, a method, to filter emails. It alludes to the procedure of categorizing a text into predetermined categories. Examples include classifying your incoming mail into primary, promotional, and social sections and classifying articles into several categories so you may select the content you want to read.
Grammar Check: This natural processing method is unavoidable, to be sure. It is advantageous for editors, copywriters, and content creators. Numerous capabilities offered by programs like Grammarly assist someone writes better material. It is one of the most often utilized NLP programs that aids experts in all work sectors produce better content.
Voice Assistants: You’ve probably all used Siri, Alexa, or Google Assistant. These voice assistants interpret the user’s verbal requests and take appropriate action using speech recognition, natural language processing, and natural language comprehension. They have developed into very dependable devices since their introduction to the present.
Natural language processing’s most well-known applications are those listed below, and odds are you’ve never heard of them. NLP is also employed in many other applications, including survey analytics, smart home technology, translation tools, and social media monitoring. There’s a good chance that you’ve utilized NLP Applications frequently up to this point without realizing what it was. Having seen how this technology enhances our daily lives and its astronomical number of uses, you’re more aware of its numerous uses. Several online courses are available that you may use to learn more about this technology.